Hoi An in summer not only under golden sunshine but also in the vibrant spirit of its cultural festivals and inspiring discovery journeys. If you’re planning a trip to the ancient town, The Saga Hotel Hoi An is honored to accompany you on a relaxing holiday in the heart of this heritage destination.
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I. Why summer is the best time for Hoi An travel
Each season brings a unique charm to Hoi An, but if you’re looking for the best time to fully indulge in the beauty of this ancient town, Hoi An in summer is undoubtedly the perfect choice.

Gentle weather for peaceful strolls along the Hoai River
From May to September, Hoi An is bathed in golden sunlight and clear blue skies. The dry weather with little rain creates ideal conditions for visitors to wander through the tranquil ancient streets, explore heritage sites, and fully indulge in the unique cultural atmosphere of this charming town.

Chua Cau – the heart of Hoi An Ancient Town
Beyond its iconic ancient architecture, Hoi An in summer is a vibrant season filled with a variety of cultural and artistic activities held regularly—such as Bai Choi folk singing in the Old Town, the Vu Lan Festival, and the Hoi An – Japan Cultural Exchange. These experiences offer visitors a unique opportunity to immerse themselves in the local culture.

“Ve Ben” Show – a traditional art performance
If you’re a beach lover, summer is the perfect time to visit An Bang and Cua Dai beaches, where calm waves, clear blue waters, and gentle sunlight await. Hoi An in summer offers a beautiful balance of peaceful moments and vibrant energy, making it the ideal season to begin your journey of discovery in this charming heritage town.
II. What to do in Hoi An in summer? A variety of exciting activities and cultural events
Summer travel in Hoi An is a journey to embrace its peaceful charm while immersing yourself in traditional festivals, cultural performances, and coastal experiences. Below are the highlights you won’t want to miss.
1. Hoi An Memories Show
What to do in Hoi An in summer? The Hoi An Memories Show is Vietnam’s largest outdoor real-scene performance, held at Hoi An Memories Island. Featuring a nearly 1-kilometer-long stage and a cast of nearly 500 professional performers, the show offers a truly spectacular visual and artistic experience for all audiences.

The “Hoi An Memories” show – a vivid portrayal of Hoi An’s history
The show captivates audiences not only with its modern stage design and advanced projection technology but also with its vivid storytelling. The 400-year journey of Hoi An’s formation and development is brought to life through spectacular scenes such as Life, Wedding, Boats and Sea, Harbor, and the graceful beauty of Ao Dai.

Life – a scene that vividly portrays the early days of Hoi An’s settlers
This nightly show is a must-see highlight in Hoi An in summer. Be sure to book your tickets early (Eco, High, or VIP) to secure the best seats and enjoy complimentary basket boat rides — a delightful touch to complete your experience.
- Location: 200 Nguyen Tri Phuong, Hoi An Ward, Da Nang City
- Time: 8:00 PM – 9:00 PM (every day except Tuesday)
2. Vu Lan Festival
Held on the 15th day of the 7th lunar month (around early September), Vu Lan Festival is a time for people to express deep gratitude to their parents and pray for their family’s peace and well-being. Hoi An during the summer becomes even more meaningful as visitors can immerse themselves in the solemn and heartfelt atmosphere of this traditional festival.

Glimmering lantern lights reflected on the water during Vu Lan Festival
Hoi An in summer becomes even more serene through the ritual of releasing flower lanterns on the Hoai River. In the shimmering light, each lantern quietly drifts downstream, carrying the filial devotion of thousands. The Vu Lan Festival in Hoi An touches the hearts of international visitors, enriching their journey with spiritual depth and emotional resonance.
- Location: Hoai River – Hoi An Ancient Town, Hoi An Ward, Da Nang City
- Time: September 6, 2025 (Full Moon of the 7th Lunar Month)
3. “Cu Lao Cham – Mua hoa Ngo Dong co” Festival 2025
Each summer, Cu Lao Cham Island glows with the vibrant bloom of Bombax ceiba flowers. This year, the “Cu Lao Cham – Season of Bombax Blossom” Festival 2025 is scheduled to take place from August 5 to 11 on Tan Hiep Island Commune, offering a radiant and unforgettable experience for those exploring Hoi An in summer.

Red Erythrina flowers in full bloom
Each summer, Cu Lao Cham Island glows with the vibrant bloom of Bombax ceiba flowers. This year, the ‘Cu Lao Cham – Season of Bombax Blossom’ Festival 2025 is scheduled to take place from August 5 to 11 on Tan Hiep Island Commune, offering a radiant and unforgettable experience for those exploring Hoi An in summer.
- Location: Cu Lao Cham Island, Tan Hiep Commune, Da Nang City
- Time: July 2025
4. Hoi An – Japan Cultural Exchange Festival
Held annually in August, the Hoi An – Japan Cultural Exchange Festival is one of the most remarkable international events in the Ancient Town, and a cultural bridge that fosters the strong and lasting friendship between Hoi An and Japan.

Vietnam – Japan Cultural Exchange – Strengthening Bonds of Friendship
As part of the festival, visitors are invited to indulge in a vibrant array of cultural activities showcasing the essence of both Vietnamese and Japanese traditions—from culinary delights to traditional folk games. At the height of summer, when Hoi An shines its brightest, the convergence of two Eastern civilizations comes alive through every festive moment and immersive experience.
- Location: Hoi An Ancient Town, Hoi An Ward, Da Nang City
- Time: August 1 – 3, 2025
5. Mid-Autumn Festival (Year of the Snake – 2025)
As part of the festival, visitors will be immersed in vibrant activities that highlight the rich cultural ties between Vietnam and Japan, from culinary delights to traditional folk games. When Hoi An reaches the height of its summer brilliance, the harmonious blend of these two Eastern civilizations comes to life through each celebration and cultural experience.

The Mid-Autumn Festival in Hoi An is a lively, colorful celebration
Amidst this bustling and traditionally rich setting, a variety of captivating activities are held, such as lion dances, lantern processions, festive feasts, and folk games. Children are free to play in joyful excitement, while adults find peaceful moments gathering with loved ones, immersed in a warm, nostalgic festive atmosphere.

Enjoy Bai Choi – a unique Vietnamese folk game
In the gentle weather and vibrant lantern-lit scenery of the Ancient Town, every step along the streets becomes a cherished memory for visitors. This culturally rich experience is a distinctive highlight, adding to Hoi An’s timeless charm as autumn arrives.
- Location: Hoi An Ancient Town, Hoi An Ward, Da Nang City
- Time: October 3–7, 2025 (Lunar Calendar: August 12–16)
6. Snorkeling experience at Cu Lao Cham
On your summer journey through Hoi An, a snorkeling experience at Cham Islands is an unmissable highlight. Recognized by UNESCO as a World Biosphere Reserve, Cham Islands captivate travelers with their pristine beauty, rich marine ecosystem, and vibrant coral reefs hidden beneath crystal-clear waters.

This summer, let’s meet at Cham Islands
Hoi An in summer with the vibrant hues of local festivals and the allure of underwater adventures. This is also the ideal time for snorkeling, thanks to clear skies, stable temperatures and excellent underwater visibility. Famous diving spots such as Bai Ong, Hon Dai and Ho Hai Tac each offer their own unique charm, suitable for both beginners and experienced divers.

An Underwater Exploration Journey
Visitors can choose between two popular diving options: scuba diving with air tanks or snorkeling at the surface, depending on their preferences and experience level. All diving tours are organized by reputable local providers, offering modern equipment, professional guides, and strict safety procedures.
- Location: Cham Islands, Tan Hiep Commune, Da Nang City
- Time: Daily
III. Summer travel in Hoi An – Helpful tips for your perfect trip
Under the radiant summer sun and in the vibrant atmosphere of the season, Hoi An emerges as an ideal destination for exploration, relaxation, and cultural experiences. To make your journey more fulfilling and comfortable, here are a few useful tips to keep in mind.
1. Book accommodation and tickets early
Summer is the peak travel season in Hoi An, especially during festivals, weekends, or around the full moon. This is when the Ancient Town comes alive, drawing large crowds of both local and international visitors. To avoid missing out on good accommodations or sold-out events, it’s best to book your hotel, tickets to Hoi An Memories Show, and island tours at least two weeks in advance.

Book early to secure your favorite hotel
Booking online through the official website or trusted platforms such as Agoda, Booking, or Traveloka not only makes it easy to compare prices and read reviews from past guests but also helps you take advantage of attractive deals. Plan your itinerary in advance to enjoy a lighthearted, budget-friendly, and truly memorable Hoi An in summer.
2. Must-have personal items for Hoi An during the summer
When traveling to Hoi An in summer, it’s important to prepare some essential personal items to ensure a fulfilling trip. High-SPF sunscreen is a must-have to protect your skin from the harsh sunlight. A wide-brimmed hat and sunglasses will also come in handy, helping shield you from the sun as you stroll through the Ancient Town or take part in outdoor activities.

Packing personal essentials helps make your summer trip more enjoyable
Also, don’t forget to bring a pair of comfortable sneakers or cushioned sandals for effortless walks around Hoi An in summer. A reusable water bottle is essential to stay hydrated in the heat, along with a compact bag to carry your personal items while exploring or snapping some picture-perfect moments.
3. Suggested itinerary to match the summer weather
Beneath the golden sunshine of Hoi An, you can start your day with a peaceful stroll through the Ancient Town, sip a cup of sidewalk coffee, or explore the vibrant early morning market. When the sun reaches its peak, relax at your hotel, take a refreshing dip in the pool, or enjoy a gentle spa treatment.

Unwind by the crystal-clear pool
If you’re passionate about exploring, consider joining a coastal tour with activities such as snorkeling or visiting Cham Island. When the sun goes down, Hoi An in summer takes on a captivating charm. Enjoy a peaceful boat ride along the Hoai River, stroll through lantern-lit streets, and indulge in flavorful local specialties.
4. Reserve local transportation in advance
Hoi An in summer exudes a vibrant energy while still preserving its timeless charm and peaceful atmosphere. During this peak season, the rising number of visitors can make it more challenging to rent personal vehicles. To ensure a smooth journey, it’s recommended that you reserve a bicycle or motorbike 2 to 3 days in advance.

Pre-book your bike or motorbike to explore the Ancient Town with ease
If you’re planning to leisurely explore the Ancient Town, Thanh Ha Pottery Village, or Tra Que Herb Village, a bicycle is the perfect companion. Meanwhile, a motorbike offers more flexibility for those looking to visit An Bang Beach, Cham Islands, or other check-in spots located farther from the center.

Exclusive offer for guests staying at The Saga
Guests staying at The Saga Hotel Hoi An can enjoy complimentary bicycles provided by the hotel, a thoughtful touch that makes your journey smoother and more fulfilling. Additionally, here are some trusted motorbike rental services you might consider:
- Hoi An Bike Rental offers quality bicycle and motorbike rentals with delivery service.
🌐 Website: hoianbikerental.com
- Heaven & Earth Bicycle Tours is great for countryside tours and local life experiences.
🌐 Website: vietnambiketours.com
IV. Ideal places to stay for a perfect summer in Hoi An
To make the most of your time in Hoi An during the summer, choosing the right place to stay is essential. Opting for a hotel near the town center, with open spaces and thoughtful services, will allow you to explore the Ancient Town with ease and enjoy every moment to the fullest.

Stay near the Ancient Town with green space and good service
Located just 1.7 km from the Ancient Town, The Saga Hotel Hoi An is the perfect retreat for those exploring Hoi An in summer. Inspired by the Silk Road, the Japanese Covered Bridge, and local culture, the hotel blends tradition with modernity. Its signature “eye of the door” design adds a unique touch that defines The Saga.

Saga Signature rooms – minimalist, elegant, and fully equipped
The Saga Hotel Hoi An’s rooms feature a minimalist design flooded with natural light, incorporating wooden furniture and eco-friendly materials to create a homely atmosphere. Guests can choose from Deluxe, Family, or Suite rooms, all spacious with private balconies, perfectly suited to diverse accommodation needs.

Sunlit pool and vibrant greenery at The Saga
Beyond comfortable accommodations, The Saga offers a variety of premium amenities including a sun-drenched swimming pool, relaxing spa, modern game room and gym, alongside an on-site restaurant and poolside bar. These facilities ensure a refined and convenient stay. Book now to begin your relaxing journey in the heart of the heritage. link đặt phòng

Gạo Restaurant – where Vietnamese cuisine meets international flavors
V. Conclusion
What to do in Hoi An in summer? Vibrant festivals, cool blue beaches, ancient heritage sites, and countless memorable experiences. Summer travel in Hoi An presents the perfect opportunity to relax, explore, and forge a deep connection with this treasured land.
Start planning today: book your stay at The Saga Hotel Hoi An and prepare to immerse yourself in the lively, vibrant atmosphere of Hoi An during the summer season.
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